Precision21

I just read a great article about seo copywriters and how they can target specific keywords to help search engine optimization. The prices for paid listings have gotten out of hand so organic search optimization is the way to go. One must be able to find a reputable company though to trust their online marketing efforts to. emarketed offers these services and has been around for over 10 years. I recently ran into the ceo, Matt Ramage, of emarketed at a marketing conference and had the chance to ask some questions.

Precision21: What services does emarketed offer?

emarketed: We offer search engine optimization or organic search optimization, web design, paid search advertising, web hosting, and custom programming.

Precision21: What type of custom programming do you do?

emarketed: What ever our customers need online. Our latest site was built on a custom CMS we’re building called Organic. The Organic site is still under development but it will be a CMS that is search engine friendly and one that allows you to fully control your own site with no programming experience. We’re really excited about this new software and have launched a new site called Detoxx that uses this CMS.

Precision21: Why is paid search getting so expensive?

emarketed: There is so much competition and the paid search model is built on a bidding system so the more you pay the higher you’re displayed on the search engines. There are other factors as well but basically clicks that use to go for $0.40 now go for $5 or $10 per click. We’ve seem some of the more expensive terms go as high as $50 per click. That’s why companies need to invest in organic search and getting their site found in the organic listings. Once your showing up for a keyword you do not have to pay per click, but you do need to stay on top of it so your competitors don’t pass you up.

Thank you Matt for your insite. I’m sure we’ll have more search marketing content in the future. Feel free to leave a comment if you have any thoughts on search marketing.