Precision21

Making The Most of Marketing Online In Today’s Media Climate

Once upon a time, marketing online meant little more than purchasing banner ads on various websites and/or funding pop-up ads.  If you wanted to get your business or company noticed on the world wide web, you paid for it handsomely.  Today, online marketing is a complex web of SEO options, social media platforms, and more, and to get noticed on the net, you should be well-versed in all arenas of online marketing – some of which are free for the exploration.

Social Media Marketing: The Wave Of The Present

Once dubbed “the wave of the future,” social media marketing has officially become the wave of the present.  Truth be told, if your business lacks a presence on Facebook, Twitter, and/or YouTube, you don’t exist to a huge, potential customer base.  From grandmothers to executives to soccer moms to angsty preteens, over 175 million people log onto Facebook each day.  Imagine the potential for marketing on this social media site alone!  The easiest way to advertise on Facebook is, of course, publishing pay per click ads.  Luckily, though there are other, free ways to get noticed on Facebook – namely, creating a “fan” page for your business/company.  Through this page, you can post product updates, anecdotes, etc. that will appear on your fans’ homepages.

Video Marketing Is Now A Must

Again, in years past, websites that featured video content were considered somewhat novel.  Now, with people scrambling to video content sites like YouTube every day for news, information, and more, internet users are accustomed to receiving messages in video form.  In fact, they expect it.  Let’s face it – humans are visual creatures.  Thus, we are far more likely to respond to visual stimuli than we are to boring, mundane blocks of text.  So, instead of writing out your company’s mission statement on your website, why not consider delivering it personally in a video message? Better yet, why not create short, palatable YouTube videos that potential customers can uncover in a simple keyword search?  If your videos are short, visually appealing, and sincere, the public will respond…get on board this fast-growing video marketing train today!

Why Seek The Services Of An Internet Marketing Company In The First Place?

Many business owners make the mistake of assuming that, if they know the basic ins and outs of the internet, they can handle their own online marketing. While perhaps they can, in fact, handle certain aspects of online marketing, truth be told, most business owners need the services of a competent and proficient internet marketing company to maximize their business’ exposure. An internet marketing company can help an otherwise unknown company gain notoriety through Google optimization, Yahoo optimization, and organic SEO work. The more links present on the internet that lead back to your business’ website, the more traffic you will incur…and the more brand recognition you will build.

How To Pick The Right Internet Marketing Firm

Let it be known: not all internet marketing firms are created equal. When selecting an internet marketing firm to handle your business’ online marketing, be sure to look for the following three components: experience, knowledge, and reputation. Obviously, you want to place your business in the hands of an experienced marketing team. In this day and age, this also means making sure that your firm of choice has a vast knowledge of social media marketing tools. Social media is the wave of the future, and it is crucial to utilize media outlets like Facebook, Twitter, and YouTube. Finally, you should absolutely look for a firm that boasts a positive reputation. Ask firms that you potentially wish to do business with for client references; the firm’s clients can provide you with the best insight into what its all about.

Sprucing Up Your Website With The Help Of A Los Angeles Web Designer

Before you venture into the world of online marketing, we suggest taking a long, honest look at your company’s website. Is it easy to navigate? Is it informative? Is it eye-catching and clean? If the answer to any of these questions is “no,” then you may want to consider enlisting the help of a Los Angeles web designer to spruce up your site, first and foremost. After all, what good is it if web traffic is being successfully directed back to a sub-par website? Even if your business is not based in Los Angeles, you can still hire an L.A.-based web designer, as most web design can be done from a remote location. Overwhelmed? Don’t be. With the right team behind you, online marketing is easy as pie.

Social bookmarking is very useful and it is a way for Internet users to store, organize, search, classify, and share their favorites links. This helps users to record list of Internet resources that they find useful. In addition, it allows other users that have the same center of interest to consult the links by subject, category, labels, or even randomly. In Social bookmarking, users basically save URL of a webpage to remember it for later use. With the help of Metadata, it is easier to manage the WebPages.

Seo content is now cited as the most important factor in social media marketing. It is said to be the king of search engine optimization. SEO content draws traffic to your site, provided content is relevant and meets the standards of search engine crawlers.

One of the most popular trends in marketing is the use of video as a means to creatively state your message. If you want to optimize social media marketing, you should consider making a short digital clip, posting it on YouTube and your website. YouTube is a useful resource because it puts your video in a large, extended community. It becomes a part of the public domain and will be accessed by a wide range of people. Ultimately the point of submitting a clip is to either re-direct them to your website or sustain their interest once they have entered your website. Video has become the most popular medium in social media internet marketing. No longer do people want to take the time to read lengthy texts or scroll through 2 dimensional images. Prefered would be watching a short clip where they can engage with you and comprehend who you and what you do in a third of the time.

I have identified two main challenges in promoting your business online. First you have to get people to your website. That is you have to generate traffic so people are directed to your webpage from various outlets. The second challenge then becomes maintaning their interest so that you can effectively translate what it is you do. Before you begin to give your website a major face lift, you want to ensure that you have a search engine friendly web design. Most people use search engines as their primary directory for businesses and services. As a result if your website design limits you from getting picked up by a resource like Google, you will greatly decrease traffic to your site and lose potential customers. An effective way to engage your potential customer is through website video marketing. It is important to connect to your consumer. When a potential customer visits your website they expect to see more than just text. In order to engage and interest you clientele you ought to incorporate photos and multimedia posts. By adding features like photos and Blogs, you are personalizing your website and better translating who you are and the work you do. The process of personalizing your website through such features is called social media marketing. If your homepage does not communicate what you do in an interesting, creative manner, all your efforts in directing traffic to your site will be for naught. Therefore to expand your business online you must do a culmination of marketing like social media marketing and organic marketing.

Search engines such as Google and Yahoo, are invaluable services for business owners to increase their websites visibility and ultimately increase their customer base. As you have witnessed, when you go to search something on a site like Google, you type in a word, press enter, and a list of sites is generated that relate to the word or phrase you searched. Ideally when an interested customer goes to search the service your company provides, you want your website to appear first among the ranks of your competitors. In order to achieve visibility on popular search engines, companies’ use pay per click advertising. Pay per click advertising, or ppc, increases website traffic through the use of keywords. In order to achieve a higher rank on search engines, companies bid on keywords. Therefore when someone clicks on your site, search engines charge your company, the higher your bid, the higher your website will appear on the search engine. While this may seem straight forward, determining key words that will generate the greatest growth in traffic towards you site requires experience and dedication. Because learning how to increase search engine optimization is difficult and time consuming, many companies’ hire a ppc manager or ppc consultant. Ppc management will allow you to find the keywords that best describe your company’s service as well as determine an appropriate budget that will generate the most profit and not exhaust your funds.

With the real estate market having plummeted, I was very anxious about being able to sell my house for a good price. I lived there for eight years and spent a lot of time as well as money putting custom finishes throughout my entire house. When it came time to put my house up for sale I did some research to see which real estate marketing tactics seemed most successful. I wanted my house to be feature on the web in order get more potential buyers. When looking at other houses for sale, I realized that the ones I found most interesting all had virtual home tours as a feature on their site. I thought these tours gave the house a very professional look as well as offered a better sense of the space and the unique features of the home. Having enjoyed looking at different property video tours I hired a company to make one for my own Californian home. When it was all finished I forwarded the site friends who jokingly said the tour made my house look even better than in real life and I am happy to say I sold my house for a great price despite all the market upsets.

I just read a great article about seo copywriters and how they can target specific keywords to help search engine optimization. The prices for paid listings have gotten out of hand so organic search optimization is the way to go. One must be able to find a reputable company though to trust their online marketing efforts to. emarketed offers these services and has been around for over 10 years. I recently ran into the ceo, Matt Ramage, of emarketed at a marketing conference and had the chance to ask some questions.

Precision21: What services does emarketed offer?

emarketed: We offer search engine optimization or organic search optimization, web design, paid search advertising, web hosting, and custom programming.

Precision21: What type of custom programming do you do?

emarketed: What ever our customers need online. Our latest site was built on a custom CMS we’re building called Organic. The Organic site is still under development but it will be a CMS that is search engine friendly and one that allows you to fully control your own site with no programming experience. We’re really excited about this new software and have launched a new site called Detoxx that uses this CMS.

Precision21: Why is paid search getting so expensive?

emarketed: There is so much competition and the paid search model is built on a bidding system so the more you pay the higher you’re displayed on the search engines. There are other factors as well but basically clicks that use to go for $0.40 now go for $5 or $10 per click. We’ve seem some of the more expensive terms go as high as $50 per click. That’s why companies need to invest in organic search and getting their site found in the organic listings. Once your showing up for a keyword you do not have to pay per click, but you do need to stay on top of it so your competitors don’t pass you up.

Thank you Matt for your insite. I’m sure we’ll have more search marketing content in the future. Feel free to leave a comment if you have any thoughts on search marketing.